Amazon A+ Premium: How to Build Content That Converts

Selling on Amazon is more competitive than ever, which means standing out is essential. One of the smartest ways to elevate your product page is by using Premium A+ Content. Think of Premium A+ as the upgraded version of standard A+. It gives you advanced modules, richer visuals, and interactive features that make your listing look polished and professional. Major brands like Apple and Samsung are already leveraging it to keep their products front and center.

And the best part? Amazon itself reports that A+ Premium can boost sales by up to 20%. That’s a huge edge in a crowded marketplace and a clear reason why it’s worth investing in.

Requirements for A+ Premium

Before you can unlock A+ Premium on Amazon, there are a few boxes you’ll need to check:

• Brand Registration

Your brand must be enrolled in the Amazon Brand Registry. This confirms ownership and gives you access to enhanced tools.

• Published Brand Story

You’ll need a live Brand Story that highlights who you are, your origins, and the different product lines you offer. It’s the foundation that introduces your brand to shoppers.

• Five Approved A+ Projects

Amazon requires at least five A+ Content modules to have been approved within the last 12 months. If you’re already creating A+ regularly, this step should be easy to meet.

A+ vs. A+ Premium

Standard A+ is already a big step up from plain text descriptions, but Premium A+ takes it further. With bigger images, interactive layouts, and extra modules, your listing instantly feels more polished and professional.

The result? A presentation that not only looks elevated but also positions your products above the competition.

What modules does Premium A+ offer?

1. Video Module:

Video is one of the most persuasive tools in A+ Premium. A short product demo or lifestyle clip can instantly communicate benefits, answer common questions, and build trust faster than text or images alone.

2. Questions & Answers:

Here, you can answer frequently asked questions (FAQs) in a clear manner, eliminating any uncertainties customers might have.

3. Hotspots:

Here, you can add “hotspots” on an image that displays additional information (in text) when clicked.

4. Carousels:

Carousels let you showcase multiple product angles, features, or lifestyle shots in one interactive module. They keep shoppers engaged and encourage them to explore your listing without leaving the page.

5. Comparison Charts:

Comparison charts make your listing feel informative rather than salesy. By placing your product side by side with alternatives, you highlight strengths, show added value, and help shoppers make confident buying decisions.

How to Build Content That Converts

Your Amazon product page only has seconds to capture a shopper’s attention. That’s where A+ Premium content comes in. Done right, it not only makes your listing look professional, it builds trust, highlights unique features, and drives higher conversions.
Let’s walk through an example we designed for a printer to see how this works in practice.

Start Strong With the First Image
The opening image should include your logo, product name, and a clear hero shot of the product. Think of this as your product’s introduction, it sets the tone for everything else. Most brands follow this standard, as it builds trust and shows professionalism right away.

Show Versatility

Modern shoppers love products that work in more than one way. Demonstrate different use cases to make your design feel dynamic. In this case, we emphasized that the printer is compatible with many machines. This kind of versatility is a strong selling point and should always be featured.

Keep Text Short and Clear

Shoppers don’t have time to read long paragraphs. The best approach is to highlight the feature and describe it in just one or two sentences. This makes the information quick to scan and easy to understand.

For example, instead of writing a block of text about the benefits of the printer, we used a short caption to explain it. Visual storytelling like this keeps the message clear and digestible.

Use Lifestyle Images

Lifestyle images are one of the most powerful tools in A+ Premium. They show the product in real environments so shoppers can picture it in their own life. For this printer, we showed where it can be used.

Highlight Features Clearly

Features are essential, but they should be presented in a way that’s quick and easy to understand. A good balance is 80% images and 20% text. Infographics, icons, and short captions work better than long paragraphs.

Focus on What Makes It Unique

Some features deserve their own spotlight. For this printer, we highlighted the fact that it’s designed in the United States and it has 25 years on the market. It’s a pretty remarkable achievement worth mentioning, and it gives the customers a sense of security.

Great A+ Premium content doesn’t just describe, it convinces. By blending clear visuals, concise text, and interactive modules, you create a product page that builds trust, answers questions, and motivates customers to take action. When every element works together, your listing becomes more than a showcase and transforms into a powerful driver of sales. Ready to elevate your Amazon listings?