Amazon Product Images Requirements

November 7, 2024
If you want to be successful on Amazon, you have to play by Amazon’s rules—especially when it comes to product images. The last thing you want is for Amazon to suppress your listing because you violated the Amazon product image requirements.

Amazon’s image requirements: The full list

  • Images must accurately represent the product that is for sale.
  • Images must match the product title.
  • Product must fill at least 85% of the image.
  • The optimal zoom experience for detail pages requires files to be 1600px or larger on the longest side. Zoom has been shown to help enhance sales. If you are unable to meet this requirement, the smallest your file can be for zoom is 1000px, and the smallest your file can be for the site is 500px.
  • Images must not exceed 10,000px on the longest side.
  • Images must be JPEG (.jpg or .jpeg), TIFF (.tif), PNG(.png), or GIF (.gif) file formats. JPEG is preferred. Our servers do not support animated .gifs.
  • Images must not be blurry, pixelated, or have jagged edges.
  • Images must not contain nudity or be sexually suggestive. Leotards, underwear, and swimwear for kids and baby must not be shown on a human model.
  • Images must not include any Amazon logos or trademarks, or variations, modifications or anything confusingly similar to Amazon’s logos and trademarks. This includes, but is not limited to, any words or logos with the terms AMAZON, PRIME, ALEXA, or the Amazon Smile design.
  • Images must not include any badges used on Amazon, or variations, modifications or anything confusingly similar to such badges. This includes, but is not limited to, “Amazon’s Choice,” “Premium Choice,” “Amazon Alexa,” “Works with Amazon Alexa,” “Best seller,” or “Top seller”. Refer to trademark usage guidelines for more details.

Amazon’s MAIN image requirements:

  • MAIN images must have a pure white background (pure white blends in with the Amazon search and product detail pages—RGB color values of 255, 255, 255).
  • MAIN images must be professional photographs of the actual product (graphics, illustrations, mockups, or placeholders are not allowed). They must not show excluded accessories or props that might confuse the customer.
  • MAIN images must not include text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background.
  • MAIN images must not include multiple views of a single product.
  • MAIN images must show the entire product that is for sale. Images must not touch or be cut off by the edge of the image frame, with exception of Jewelry (such as necklaces).
  • MAIN images must show products outside of their packaging. Boxes, bags, or cases should not appear in the image unless they are an important product feature.
  • MAIN images must not show a human model that is sitting, kneeling, leaning or lying down; however, expressing various physical mobilities with assistive technology is encouraged (wheelchairs, prosthetics, etc.).
  • MAIN images of multi-pack apparel items and accessories must be photographed flat (off-model).
  • MAIN images of clothing accessories must not show any part of a mannequin, regardless of the mannequin’s appearance (clear, solid-color, flesh-toned, framework or hanger).
  • MAIN images for Women’s and Men’s clothing must show the product on a human model.
  • All images of Kids & Baby clothing must be photographed flat (off-model).
Amazon Product Images Requirements & Best Practices

MAIN images of shoes must show a single shoe, facing left at a 45-degree angle.

You can check some of our finest works regarding image listings here:

Listing Images 1                        Listing Images 2

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