Amazon Images: Optimization, Guidelines and Best Practices
A customer can view a product from all sides, pick it up, or smell it in a store. In online commerce, however, the direct use of the human senses is no longer necessary for the time being. A potential customer can only get an impression of the product through the images and the product listing that every seller provides online. Therefore on Amazon, the pictures are the essential marketing instrument for sellers and vendors. The Amazon images thus have a significant influence on the purchase decision. For example, if the main images are not appealing or of poor image quality, a customer automatically scrolls on without looking at the remaining images. On the other hand, good images arouse buying interest and ensure a better conversion rate. If two products are similar in quality and price, the more appealing product presentation on the images may be the deciding factor.
What types of images are available on Amazon and where are they displayed?
Amazon provides you with different image types to present your product to your customers in an appealing way:
Parent / Main Image: The main image is the standard and always displayed first. It is used in the Amazon search and on the product detail page. Therefore you must provide the main image for your product; otherwise, your product will not be visible in the catalog. Once you create child variants for your product, the parent product has only a formal function. The same applies to the parent images, which are no longer visible.
The main image is mainly displayed in the following places:
- The product’s main image appears as the first image on the product detail page.
- The main image of a product is also used in the search results for the respective product. Depending on the display device, it is displayed either in tiles or a list.
- Furthermore, the main image is used for every advertisement in which you include the respective product (Sponsored Products, Sponsored Brands, Sponsored Display). The same applies to the previews in the Amazon Brand Store.
- The main image is also displayed in search results and advertisements outside of Amazon.
Child image: Each Child-ASIN must have the main image stored, representing the respective variant. For example, you must provide a Child’s main image for each color you sell a product.
The child image is displayed in the following places:
The child image takes the position of the parent image. In addition, all child images are displayed in small (below the product price) in the variant selection as long as no Swatch images are available. The “Child main image” will change depending on the variant.
