What is Amazon A+ Content?

Amazon A+ Content, formerly known as Enhanced Brand Content (EBC), is a premium feature in Seller Central that allows Amazon vendors or sellers to create visually engaging product listings. With A+ Content, sellers can add enhanced product descriptions, brand stories, high-quality lifestyle images, in-action shots, and more on the product listing. This would increase conversions of the listing.

With a regular Amazon listing, sellers can only add text with 2,000 characters to the product description without images or graphics.

But, A+ content allows sellers to showcase the product’s USP (Unique Selling Point), features, benefits, and brand story in an engaging way.

From this example, you can see that A+ Content provides a much better way of presenting your product to potential customers and leading them to conversion.

Check some of our finest works here:

A+ Content (EBC) 1                A+ Content (EBC) 2